UX Design
Add a plant journey
Increase In User Retention
8k
Daily Users
Increase in time spent on website
Headquarters
London
Founded
2023
Company size
100+
Overview and challenge
When analysing data for the product, I saw that there was a disconnect between the amount of people that added a plant within the my garden product and the amount of people that then went on to use the calendar.
67% of users added a plant
Only 32% of those same users then went on to use the calendar
Looking even deeper into that out of 50,000 people that used the product only 10,000 added a plant. Why?
My Role
User research
Data analysis
Journey mapping
UX design
Research
